Tag Archives: virtual assistant

I recently read an article published on Entrepreneur.com that was titled 10 Things to Outsource to a Virtual Assistant written in December 2012.

Below is the Entrepeneur.com List:

  1. Online Research
  2. Bookkeeping
  3. Database Entries
  4. Data Presentations
  5. Managing Emails
  6. Holiday Cards
  7. Travel Research
  8. Scheduling
  9. Chasing Business
  10. Industry Knowledge Research

While I completely agree with the premise of this article about how using a virtual assistant can shave hours from your work week,  I think there are a lot more than 10 tasks that can be outsourced to a virtual assistant.  The outsourcing options are almost limitless.  A professional virtual assistant can perform general to advanced administrative tasks but there are many professional virtual assistants with expertise in a more specialized field.  The skill level of today’s virtual assistants is extremely impressive.

I am going to add to the list published on Entreprenuer.com  with 10 MORE options for outsourcing work to a virtual assistant.  And honestly, there are even more options than this, but these are the areas that many clients are seeking help with on a growing basis.

  1. Social Media Management
  2. Newsletter maintenance or management
  3. Website updates
  4. Blogging
  5. Event planning
  6. Graphic design
  7. Article distribution
  8. Customer Service
  9. SalesForce or E-commerce updates
  10. Personal Assistance

 

Keeping up with social media can get difficult, especially if you have a lot of accounts to deal with at the same time. Outsourcing your social media marketing can be the best way to keep your accounts active, engaging and relevant.

Here are 3 tasks a virtual assistant can help you with to maintain a strong social strategy:

  1. Pre-Writing and Scheduling Posts
    With the right direction and maybe a few examples, a professional virtual assistant can write posts or link to relevant articles that can be pre-scheduled using a social media management tool like Hootsuite,Tweet Deck, or Buffer.  This will ensure that your social reach stays active and your brand stays top of mind to your followers or fans.
  2. Researching Topics for Blogs
    Having someone research topics for your blogs posts can be the perfect task for a virtual assistant.  Most blogs posts can then be shared or linked through your social reach, which in turn can help drive traffic to your website.
  3. Monitoring Social Engagement, and Reputation Management
    If you are actively using social media or digital advertising to market yourself or your business, it is important to monitor your digital footprint.  A virtual assistant can take on that role, and respond to questions or comments, or let you know that a response is needed.   Having someone monitoring Yelp or other review websites can help you establish and protect your company’s reputation.

If you have reached the point where you no longer have the time to do it all and you are spending a lot of your business hours doing online marketing tasks then it’s time to work with a virtual assistant.

How would you like to reduce your daily workload and increase your annual business revenues?
I am sure the first question you are asking is , “how can I really work less and earn more”?

You need to do more productive work using less hours in your day and make more money with less effort. This can be accomplished when you…outsource…share your work load….delegate to a virtual assistant!

Here are 5 ways a VA can help reduce your daily workload which will allow YOU to do the work needed to increase your annual business revenues:

  1. Determine the core functions of your business and delegate those tasks that are less productive. Don’t get caught in the “busy-work” track.
  2.  Hire a virtual assistant to assist in tasks like organizing your travel plans or planning your events and presentations. This simplifies your efforts, giving you more time to concentrate on effective business tasks.
  3.  Instead of trying to handle the entire blogging process yourself, focus only on content creation, delegate the rest to a Virtual Assistant. Formatting, editing, tagging, SEO optimizing can all be done by a VA.
  4. By letting go of some tasks and handing them over to someone else, you’ll be doing your business a huge favor. Concentrate on the creative parts of your business. Find a VA with the right skills and attitude to get the job done.
  5. If you don’t know how to get started with marketing and promoting your business on Social Media sites like Facebook, Twitter, Pinterest and so on, get a VA who has prior experience with Social Media Marketing to help you out.

Can you think of more ways a virtual assistant could help you and your business?  I bet you can!

Have you ever heard the quote, “you can’t reach for anything new if your hands are still full of yesterday’s junk”, by Louise Smith? Those words resonate with me because I have witnessed many business owner’s frustration when they feel like their business is moving in slow motion or even worse, that it is in gear but not moving forward.

Being involved in all aspects of your business can definitely be important to you, but trying to do everything does not always allow productivity to happen on a daily, weekly or even monthly basis. I usually ask the frustrated business owners that I meet to tell me how much time they spend on business development opportunities. The overwhelming response is very little, because they are too busy, marketing the business, doing the daily administrative tasks, handling the accounting and responding to customers. With only 24 hours in a day and hopefully 6-8 hours of sleep and a few hours of personal or family commitments there isn’t usually much time left over for developing the business which is critical to success.

So, how do you get out of the time-crunch of “having your hands full”?

Ask yourself these questions:
1. How many hours are you spending on activities that are not generating revenue?

2. What is your time worth?

Once you have answered those 2 questions it may be easy to justify hiring a virtual assistant to help you with some of the tasks that are swallowing up the hours in your day.

Some of the earliest adopters of virtual assistants were speakers and authors, business coaches, real estate professionals, and entrepreneurs just starting their businesses. Those groups of people still work with VAs, but today industry seems to matter less. Virtual assistants are very popular with entrepreneurs and small business owners across many sectors.

At Assistant Match, we have clients ranging from bestselling authors to doctors to IT companies to consulting firms to non profits. We have provided virtual assistants to manufacturing companies as well as dog walkers.

Regardless of industry, most people who work with a VA have a few things in common.

  1. They need additional help in their business but do not need a full time employee.
  2. They are comfortable with the idea that they may never meet their assistant face to face.
  3. They are more interested in results than the traditional way of structuring a work team.

It’s wonderful when someone comes to a virtual assistant fully comfortable with the 3 points above. That isn’t always the case, so don’t hesitate to have the conversation that will help flesh those out. Some clients love a VA who can help educate them on how to work together and how s/he can best be of service.

Working with a virtual assistant or a virtual team of assistants can be a win/win for both the business owner, who can outsource specific tasks and increase their own productivity, and the professional virtual assistant who has the expertise and time to do exactly what you need help with.

It’s usually fairly simple to start working with a virtual team member. In most cases, phone and email will get the working relationship started. For some people, phone calls and emails suffice if you don’t have complex requests. Examples are when you need a VA to do research, make phone calls on your behalf, format documents, or update spreadsheets. Normally documents can be emailed back and forth and conversations can happen by phone or email.

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Do – Delegate – Delete

Anyone who has taken part in one of my workshops knows I talk about the 3 Ds. A productive person employs them consistently, and the 3 Ds allow them to effectively move toward their goals each day.

The powerful Ds are: Do, Delegate & Delete

When a new opportunity or request arises for you, see which of the 3 Ds make most sense.

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The options seem endless when thinking about what you can delegate to a virtual assistant. But what are the items that will help you reach your business goals the fastest?

Identify where you spend your time.

Often we are so busy being busy that we don’t really know where our days go. For a week, document where you spend your time.

Example: 1 hour returning emails about general FAQs on your product/service, 5 hours networking, 2 hours sending follow up emails and phone calls up from networking, 45 minutes entering new contacts
into database, 4 hours doing research projects, 2.5 hours writing articles, 30 minutes uploading new blog posts to wordpress, etc.

Add to the list things you’d like to accomplish.

These are items that are always on your To Do list or are looming projects that don’t get done. Maybe you don’t have time, interest, or ability to complete them. Add them to the list.

Example: start or update your blog, social media updates, reach out personally to each of your clients, create a new product to sell, upgrade your website, enter info from all the business cards you have been collecting into a database, etc.

Congratulations! You have identified the important items that must get done in your business. The next step is to determine what specifically makes most sense for you to delegate.

Prioritize what to delegate first… What do you HATE to do?

Identify the things you really dislike doing. Delegating these items will ensure they will be complete in a timely manner, you won’t feel guilty about putting them off, and you won’t feel frustrated when you have to do them.

Example: These items are different for everyone. Common tasks we have heard are bookkeeping, writing, research, event coordination, database management, following up on late invoices

What is possible for someone else do?

Mark the items that YOU do not need to do. Usually 80% of your list falls into this category. You are not committing to delegating these items, but you are identifying things that could be given to someone else. Remember, just because you are used to doing something yourself does not mean you are the only person who can do it.

Example: scheduling your appointments, research projects, placing phone calls on your behalf, sending follow up emails, project management, client communication, bookkeeping

Find recurring items that are time sucks

What responsibilities that take up a lot of your time? These are essential details but they keep you from spending time on the most important parts of your business. They are things that must be done daily, weekly, monthly, or quarterly.

Example: posting blog articles, sending emails, research projects, scheduling appointments, formatting documents, data entry, replying to email inquiries, updating spreadsheets

Identify things that will let you generate income the fastest.

What needs to be done in order to increase income the fastest and most consistently for you? Identify these areas and focus on them! You can either have a virtual assistant take on the responsibilities or you can delegate the timesucking duties you have been doing that have kept you from the income producing activities.

Example: product development, customer service, follow up on leads, sending invoices, set up online store, marketing help

Start small but strategically.

By this point you have identified many items that can be delegated to someone. Prioritize this list and come up with the few duties that you will ask a virtual assistant to do first. Start with just a few items so you can provide feedback and be sure things are going smoothly. Select the responsibilities that will make the biggest impact for you – the ones that will help you increase income, give you the most time back in your day, or help you regain balance and sanity.

Happy Delegating!

When working with a virtual assistant or team, giving and receiving feedback is a key to success. Create a system and expectation for doing this from the beginning of any work relationship.

If you are working with someone new to your support team, commit to feedback frequently. With an established team, schedule time for feedback after any big project or event, or at least once a quarter. This allows you to constantly assess and improve within your company.

Pluses and Deltas
The feedback process we suggest at Assistant Match is called “pluses and deltas.”
Plus (+) is the symbol for positive
Delta (Δ) is the symbol for change

When providing feedback with pluses and deltas, you identify both the positive and what can and should be changed in order to improve. This is a solution-oriented process. You do not dwell on things that were “bad” but instead, concentrate on what can be changed to make it “better” in the future.

This feedback process allows for everyone to be heard in a safe, constructive environment.

Let’s take an example and walk through the steps. A virtual assistant completed a research project related to customer leads. This is the first time the research was conducted by anyone other than the company president or sales representative. The president (P), virtual assistant (VA), and sales rep (SR) take part in the feedback process.

Step 1: BRAINSTORM PLUSES & DELTAS
Set a time limit. You may want to allow 5 minutes to brainstorm pluses and another 5 minutes to brainstorm deltas. When doing this with a group, select one person to record (type) every comment, but do not take time to ask questions or discuss yet. If someone has a question on something that is said, ask for it to be “starred” so you revisit it later. Over time this will become a natural process that can happen less formally.

Always provide feedback on the PROCESS, RELAIONSHIPS, and RESULTS

+ Pluses

  • SR is able to concentrate on converting sales and is able to get more done in a day since didn’t have to spend time doing research (SR)
  • VA liked the amount of detailed search criteria SR provided (VA)
  • 24-hour requested deadline was appropriate for the project (VA)

Δ Deltas

  • A 3-hour turn around time would be ideal (SR)
  • Data entered into the database rather than in a Word document makes for faster action and better sharing of information (P)
  • Faster feedback helps VA be more effective during project (VA) * (starred)

Step 2: REVIEW LIST
Read each item out loud if the list is longer than 10 items. Be sure no items were mistakenly omitted and there are no additional ones to add.

  • P wants to add that she liked that VA used a different website than the ones suggested in order to find the necessary info on a more difficult lead (P)

Step 3: CLARIFY
Most of the plusses and deltas will be self-explanatory. Take time to clarify any “starred” items. If conflicting items appear on the pluses and deltas lists, hear the view of both sides so everyone is on the same page. You may want to flesh out an idea that was brainstormed during Deltas to make it more thorough and to discuss if it is actionable.

  • VA explains that if SR can give feedback on the quality of her research findings when she is in the beginning stage of the project, she will be sure the data will be helpful to SR so she doesn’t waste her time researching items that will not be useful
  • SR clarifies that a fast turn-around time will allow for more sales conversions. VA clarifies that with her other responsibilities, she cannot make the research top priority, but she can attempt to complete it in less
    than 24 hours when her workload allows

Step 4: COMMIT
Identify items from both lists that need action. Define that action. The appropriate person commits to it and a timeline is set if applicable.

  • SR will continue to provide the same amount of information and search criteria to VA for future research projects, and VA will provide the same amount of detailed search results
  • VA will enter information in the company database rather than a Word document
  • SR will do his best to not make urgent requests, VA will immediately estimate how quickly she can get the research project complete, and SR will make himself available to provide quick answers and feedback whenever possible

With this process, you and your support team will be on the same page and will be able to move forward faster and in the direction you desire. Be sure to capture this process in a Word document or someplace else, and commit to acting on the deltas.