Many people think that sending business related emails may not be an effective way to reach their customers, since many of our in-boxes are over-flowing with daily,weekly and even monthly messages.
Shockingly, trends and statistics are showing the complete opposite. People are reading and still opening their emails every day.
That being said, let’s look at a couple of tips from Huff Post – What’s Working With Small Businesses that will help you take advantage of using email to convert sales.
1. Communication –
Think about it. You talk to customers daily. You, or your team, interact with customers and prospects (and multiple people within a customer) daily. Much of this interaction occurs through email. Be sure that you are using some type of email marketing platform that allows you to track your emails – when your contacts open and/or click through to certain links. Platforms such as Mailchimp
, Constant Contact
are just a few to name.
2. Offer an incentive – Name one person that doesn’t like free stuff. Offering a free gift or providing a special time sensitive discount is a great way to push leads to convert. The discount doesn’t have to be something outrageous and the free gift doesn’t have to have a high monetary value. The average consumer simply can’t pass up a free offer or a limited-time discount.
3. Ask for the sale – How is asking for the sale ground breaking marketing advice? It’s not — it’s actually common sense, but something that many businesses just don’t do. Ask your leads if they are ready to purchase and watch how many reply “yes.” They became a lead because they were interested in what your business offers. Food for thought: if your business doesn’t ask for the sale your competitor will.