Many people think that sending business related emails may not be an effective way to reach their customers, since many of our in-boxes are over-flowing with daily,weekly and even monthly messages.
Shockingly, trends and statistics are showing the complete opposite. People are reading and still opening their emails every day.
That being said, let’s look at a couple of tips from Huff Post – What’s Working With Small Businesses that will help you take advantage of using email to convert sales.
1. Communication – Think about it. You talk to customers daily. You, or your team, interact with customers and prospects (and multiple people within a customer) daily. Much of this interaction occurs through email. Be sure that you are using some type of email marketing platform that allows you to track your emails – when your contacts open and/or click through to certain links. Platforms such as Mailchimp, Constant Contact or iContact are just a few to name.
2. Offer an incentive – Name one person that doesn’t like free stuff. Offering a free gift or providing a special time sensitive discount is a great way to push leads to convert. The discount doesn’t have to be something outrageous and the free gift doesn’t have to have a high monetary value. The average consumer simply can’t pass up a free offer or a limited-time discount.
3. Ask for the sale – How is asking for the sale ground breaking marketing advice? It’s not — it’s actually common sense, but something that many businesses just don’t do. Ask your leads if they are ready to purchase and watch how many reply “yes.” They became a lead because they were interested in what your business offers. Food for thought: if your business doesn’t ask for the sale your competitor will.
4. Develop a great FAQ page on your website – Many leads won’t convert because they have questions that they need answered before they pull the trigger. Answer common questions that your leads might have and make it prominent on your website. Talk to your sales team and customer service reps to put together a list of common frequently asked questions. Take a look at this excellent FAQ page from Webdesigner, to learn how to create the perfect FAQ!
